{"title":"Gray Label","description":"\u003cp\u003eMinimalist design from Amsterdam – discover \u003cstrong\u003eGray Label\u003c\/strong\u003e, sustainable children's fashion with timeless cuts and clear colours.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGray Label\u003c\/strong\u003e was founded in \u003cstrong\u003eAmsterdam in 2011 by Emily Gray\u003c\/strong\u003e and stands for \u003cstrong\u003eminimalist, sustainable clothing for babies and children aged 0 to 12\u003c\/strong\u003e. The focus is on timeless designs beyond fleeting trends – simple colours, clean cuts, and durable quality. The collection is mainly produced in Portugal under \u003cstrong\u003eethical production conditions\u003c\/strong\u003e – fashionable, environmentally friendly, and durable all at once. If you like the look, you will find more favourites in our \u003cstrong\u003e\u003ca href=\"https:\/\/www.lilya.ch\/collections\/pullover-cardigans\" title=\"Pullover \u0026amp; Cardigans\"\u003eSweaters \u0026 Cardigans\u003c\/a\u003e\u003c\/strong\u003e and the perfect base for the whole year with our \u003cstrong\u003e\u003ca href=\"https:\/\/www.lilya.ch\/collections\/hosen-leggins\" title=\"Hosen \u0026amp; Leggings\"\u003ePants \u0026 Leggings\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/p\u003e","products":[{"product_id":"gray-label-baby-mutze-blue-grey-cream","title":"Gray Label Baby Hat | Blue Grey-Cream","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong data-start=\"290\" data-end=\"315\"\u003eGray Label Baby Hat\u003c\/strong\u003e in the color combination \u003cstrong data-start=\"339\" data-end=\"358\"\u003eBlue Grey-Cream.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"794\" data-end=\"806\"\u003eMaterial\u003c\/strong\u003e: 95% organic cotton (GOTS), 5% elastane\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-start=\"855\" data-end=\"864\"\u003eColor\u003c\/strong\u003e: Blue Grey-Cream – subtle grey-blue\u003c\/li\u003e\n\u003cli\u003eCare instructions: machine wash 30°C, do not tumble dry, iron at medium heat\u003c\/li\u003e\n\u003cli\u003eMade in Turkey.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gray Label","offers":[{"title":"0-6 Monate","offer_id":55654960234880,"sku":"","price":25.0,"currency_code":"CHF","in_stock":false},{"title":"6-12 Monate","offer_id":55654960267648,"sku":"","price":25.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6778\/0635\/files\/ACC014-201-BlueGreyCream-9089.jpg?v=1738595004"},{"product_id":"gray-label-baby-mutze-nearly-black-cream","title":"Gray Label Baby Beanie Nearly Black-Cream","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong data-end=\"315\" data-start=\"290\"\u003eGray Label Baby Hat\u003c\/strong\u003e in the color combination \u003cstrong data-end=\"358\" data-start=\"339\"\u003eBlack-Cream.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"806\" data-start=\"794\"\u003eMaterial\u003c\/strong\u003e: 95% organic cotton (GOTS), 5% elastane\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong data-end=\"864\" data-start=\"855\"\u003eColor\u003c\/strong\u003e: Black-Cream \u003c\/li\u003e\n\u003cli\u003eCare instructions: Machine wash 30°C, do not tumble dry, iron medium heat\u003c\/li\u003e\n\u003cli\u003eMade in Turkey.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gray Label","offers":[{"title":"0-6 Monate","offer_id":55654985236864,"sku":null,"price":25.0,"currency_code":"CHF","in_stock":true},{"title":"6-12 Monate","offer_id":55654985269632,"sku":null,"price":25.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6778\/0635\/files\/ACC014-502-NearlyBlackCream-3324.jpg?v=1738596106"},{"product_id":"gray-label-bio-babyschuhe-blue-grey","title":"Gray Label Organic Baby Shoes | Blue-Grey","description":"\u003cp\u003e\u003cspan\u003eCute \u003cstrong\u003ebaby shoes \"Baby Booties\"\u003c\/strong\u003e made of organic cotton jersey by \u003cstrong\u003eGray Label\u003c\/strong\u003e. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cspan\u003e95% organic cotton (GOTS certified), 5% elastane fleece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eModel: Baby Booties\u003c\/li\u003e\n\u003cli\u003eColor: Blue Grey\u003c\/li\u003e\n\u003cli\u003eCare instructions: Machine wash 30°C, do not tumble dry, iron at medium temperature\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned in Holland. Made in \u003cspan\u003ePortugal\u003c\/span\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gray Label","offers":[{"title":"0-6 Monate","offer_id":55655005323648,"sku":null,"price":32.0,"currency_code":"CHF","in_stock":true},{"title":"6-12 Monate","offer_id":55655005356416,"sku":null,"price":32.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6778\/0635\/files\/ACC029-200-BlueGrey-3884.jpg?v=1738597051"},{"product_id":"gray-label-bio-babyschuhe-nearly-black","title":"Gray Label Organic Baby Shoes | Nearly Black","description":"\u003cp\u003e\u003cspan\u003eCute \u003cstrong\u003ebaby shoes \"Baby Booties\"\u003c\/strong\u003e made from organic cotton jersey by \u003cstrong\u003eGray Label\u003c\/strong\u003e. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cspan\u003e95\u003c\/span\u003e\u003cspan\u003e% organic cotton (GOTS certified), 5% elastane fleece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eModel: Baby Booties\u003c\/li\u003e\n\u003cli\u003eColour: Nearly Black\u003c\/li\u003e\n\u003cli\u003eCare instructions: Machine wash 30°C, do not tumble dry, iron at medium heat\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned in Holland. Made in \u003cspan\u003ePortugal\u003c\/span\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gray Label","offers":[{"title":"0-6 Monate","offer_id":55655017677184,"sku":null,"price":32.0,"currency_code":"CHF","in_stock":true},{"title":"6-12 Monate","offer_id":55655017709952,"sku":null,"price":32.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6778\/0635\/files\/ACC029-501-NearlyBlack-3887.jpg?v=1738597508"},{"product_id":"gray-label-bio-babyschuhe-grey-melange","title":"Gray Label Organic Baby Shoes Grey | Melange","description":"\u003cp\u003e\u003cspan\u003eCute \u003cstrong\u003ebaby shoes \"Baby Booties\"\u003c\/strong\u003e made of organic cotton jersey by \u003cstrong\u003eGray Label\u003c\/strong\u003e. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial:\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e95\u003c\/span\u003e\u003cspan\u003e% organic cotton (GOTS certified), 5% elastane fleece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eModel: Baby Booties\u003c\/li\u003e\n\u003cli\u003eColor: Grey Melange\u003c\/li\u003e\n\u003cli\u003eCare instructions: Machine wash 30°C, do not tumble dry, iron at medium temperature\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned in Holland. Made in\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePortugal\u003c\/span\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gray Label","offers":[{"title":"0-6 Monate","offer_id":55655023772032,"sku":null,"price":32.0,"currency_code":"CHF","in_stock":true},{"title":"6-12 Monate","offer_id":55655023804800,"sku":null,"price":32.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6778\/0635\/files\/ACC029-505-GreyMelange-3889.jpg?v=1738597801"},{"product_id":"gray-label-bio-babyschuhe-cream","title":"Gray Label Organic Baby Shoes | Cream","description":"\u003cp\u003e\u003cspan\u003eCute \u003cstrong\u003ebaby shoes \"Baby Booties\"\u003c\/strong\u003e made of organic cotton jersey by \u003cstrong\u003eGray Label\u003c\/strong\u003e. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: \u003cspan\u003e95\u003c\/span\u003e\u003cspan\u003e% organic cotton (GOTS certified), 5% elastane fleece\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eModel: Baby Booties\u003c\/li\u003e\n\u003cli\u003eColor: Cream\u003c\/li\u003e\n\u003cli\u003eCare instructions: Machine wash at 30°C, do not tumble dry, iron at medium heat\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned in Holland. Made in\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePortugal\u003c\/span\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gray Label","offers":[{"title":"0-6 Monate","offer_id":55655029211520,"sku":null,"price":32.0,"currency_code":"CHF","in_stock":false},{"title":"6-12 Monate","offer_id":55655029244288,"sku":null,"price":32.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6778\/0635\/files\/ACC029-602-Cream-3895.jpg?v=1738597645"},{"product_id":"gray-label-bandana-latzchen-blue-grey-cream","title":"Gray Label Bandana Bib | Blue-Grey Cream","description":"\u003cp\u003e\u003cspan\u003eBandana \u003cstrong\u003ebib\u003c\/strong\u003e made of two layers of soft organic cotton jersey by \u003cstrong\u003eGray Label\u003c\/strong\u003e.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial:\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e95\u003c\/span\u003e\u003cspan\u003e% organic cotton fleece (GOTS certified), 5% elastane jersey\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eModel: Baby Bib\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCare instructions: Machine wash 30°C, do not tumble dry, iron at medium heat\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned in Holland. Made in\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePortugal\u003c\/span\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"Default Title","offer_id":55655226507648,"sku":null,"price":24.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6778\/0635\/files\/ACC035-201-BlueGreyCream-4762.jpg?v=1738599390"},{"product_id":"gray-label-bandana-latzchen-nearly-black","title":"Gray Label Bandana Bib | Nearly Black","description":"\u003cp\u003e\u003cspan\u003eBandana \u003cstrong\u003ebib\u003c\/strong\u003e made of two layers of soft organic cotton jersey by \u003cstrong\u003eGray Label\u003c\/strong\u003e.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial:\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e95\u003c\/span\u003e\u003cspan\u003e% organic cotton fleece (GOTS certified), 5% elastane jersey\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eModel: Baby Bib\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCare instructions: Machine wash 30°C, do not tumble dry, iron at medium heat\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned in Holland. Made in\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePortugal\u003c\/span\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"Default Title","offer_id":55655291322752,"sku":null,"price":24.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6778\/0635\/files\/ACC035-501-NearlyBlack-3405.jpg?v=1738599777"},{"product_id":"gray-label-bandana-latzchen-nearly-black-cream","title":"Gray Label Bandana Bib | Nearly Black-Cream","description":"\u003cp\u003e\u003cspan\u003eBandana \u003cstrong\u003ebib\u003c\/strong\u003e made of two layers of soft organic cotton jersey by \u003cstrong\u003eGray Label\u003c\/strong\u003e.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial:\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e95\u003c\/span\u003e\u003cspan\u003e% organic cotton fleece (GOTS certified), 5% elastane jersey\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eModel: Baby Bib\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCare instructions: Machine wash 30°C, do not tumble dry, iron at medium heat\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned in Holland. 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